This week on the Motorsport Prospects Podcast I chat with Tyler Cooke who explains the importance of networking and why all the connections you make matter. Tyler is a professional GT3 driver competing at the highest levels of endurance and sprint racing, with starts in GT World Challenge Europe and IMSA. In this episode we … Read more
F2 and F3 sponsorship costs for 2027 are just some of what is covered in this week’s Business of Being a Race Driver. You will also get advice on how to treat your sponsors, valuing content, successful sponsorships for women in motorsport and more! Why Drivers Need to Be the Whole Package Featuring Robert Burgess … Read more
How Rafael Câmara became Formula 1’s newest driver is one of the features of this week’s Driver Development Roundup. With his recent signing by the Haas F1 team, you will get insight into how he was signed and why. All this and much more! Becoming a Professional Race Driver Why Drivers Need to Be the … Read more
This week on the Motorsport Prospects Podcast I chat with Robert Burgess of Radical Canada who explains the importance of being the whole package as a race driver, the importance of representing your sponsors properly, the value in racing Radicals and much more! In this episode we discuss: Additional Resources Mentioned: Listen to the full … Read more
Rwanda is in line for a future Grand Prix according to recent reports and you will find the details in this week’s Business of Motorsport Roundup. I also have details on IMSA’s future, the latest motorsport legal news and more. Motorsport Industry News F1 to Return to Africa for Brand New Grand Prix in Rwanda … Read more
Formula E is preparing for a new era with new cars, new teams and new tracks and I have the details in this week’s Sustainable Motorsport Roundup. I also have news on the MAHLE Eco Rallye, Forze Hydrogen Racing and more. Sustainable Motorsport News Formula E Achieves 241% Social Impact Boost in Net Zero Plan … Read more
This week on the Motorsport Prospects Podcast I chat with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Approaching businesses for sponsorship can be one of the toughest parts of being a race driver—but it doesn’t have to be a shot in the dark. This week on The Business of Being a Race Driver, you will get practical ways to make the sponsorship process easier, along with advice on getting more from your … Read more
The Honda Racing Driver Academy is set to launch in 2027 and applications are now open. I have the details in this week’s Driver Development Roundup. I also have details on how race driver talent is scouted, building a pathway for women in motorsport and more! Becoming a Professional Race Driver Scouting Driver Talent Families … Read more
The ACO and FIA have announced a ten-year WEC partnership deal and i have the details in this week’s Business of Motorsport Roundup. I also have details on the future of Malaysia in F1, Turkey’s preparations to welcome back F1 and much more. Motorsport Industry News FIA, ACO Announce New Ten-Year WEC Partnership Deal The … Read more
Learn how to make your racing program financially viable by managing costs, planning your budget and maximizing your motorsport investment in this week’s Business of Being a Race Driver. I also have more sponsorship tips and why you need to be always asking questions! The Business of Racing What Permatex Looks for When Sponsoring Eric … Read more
Driver development is about far more than where a driver finishes in the championship standings. A driver’s progression can be better understood by looking at factors such as consistency, racecraft, adaptability and improvement over the course of a season—especially when drivers have had very different levels of experience, equipment and opportunity. Read about this and … Read more
The Cape Town Formula 1 bid is getting serious, and I have the details in this week’s Business of Motorsport Roundup. I also have details on why it is taking F1 so long to decide on whether to race in Qatar and Abu Dhabi at year’s end and more. Motorsport Industry News South African Cape … Read more
How Erik Evans landed Coca-Cola for his upcoming IMSA GT4 drive is just one of the topics covered in this week’s Business of Being a Race Driver. I also have some great sponsorship advice videos, podcast episodes and more that will help you in your quest for sponsorship. The Business of Racing How Erik Evans … Read more
Jamie Chadwick’s grassroots driver development programs could bear fruit in Formula E in the future and in this week’s Driver Development Roundup you will find out how. You will also learn about Indy NXT, Asian arrive and drive karting and more! Becoming a Professional Race Driver Talent is Not Enough | A Film by DriveLine … Read more
Formula 1’s calendar complications are just some of what is covered in this week’s Business of Motorsport Roundup. I also have news of a possible FIA/ACO split, the latest sponsorship deals and more. Motorsport Industry News Formula 1 Announces 2027 Schedule While Still Trying to Manage the Remainder of 2026 The current situation in the … Read more
Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a Race Driver. I have a lot of videos that pack in a lot of advice on what sponsors want and more, so it literally pays to pay attention! The Business of Racing What Engine Ice Requires from … Read more
“Build the athlete before the driver” — it’s a simple concept, but one that can have a major impact on race driver development. In this week’s Driver Development Roundup, I explore what it means and why developing the complete athlete should come before focusing solely on driving performance. I also look at the Future Lap … Read more
Alpine F1’s Flavio Briatore has questioned the impartiality of the FIA International Court of Appeal, and I have the reason why in this week’s Business of Motorsport Roundup. You will also find details on the ongoing legal dispute between Lamborghini and Team Iron Lynx plus much more. Motorsport Industry News How Madring Built a Partner … Read more
Why a successful motorsport sponsorship is a partnership is just one of the topics covered in this week’s Business of Being a Race Driver. I also have more video on what sponsors are looking for from drivers and more! The Business of Racing How to Get Sponsored by Maxxis Tires Chris Meyer, Senior Marketing Specialist … Read more
