Motorsport sponsorship strategy is a key part of build your sponsorship portfolio and this is just some of what you will learn about in this week’s Business of Being a Race Driver. I have tips on why you shouldn’t plan one season at a time, finding a driver manager and more. The Business of Racing … Read more
Introduction The Motorsport Prospects Podcast is currently about to publish episode 34. Last week’s Part 1 covered highlights from Episodes 21–25. This week I’m covering the final five and pulling out the themes that run through all ten. Let’s go! 26. Have a Plan, or Pay for It Mick Gomme | Go Motorsport Management | … Read more
The Junior World Rally Championship is set for a major boost in 2027, and I have the details on how this could help young rally drivers progress in the sport in this week’s Driver Development Roundup. I also have a great opportunity for female racers, applying for the new BRDC Driver Academy powered by Motorsport … Read more
Sportscar racing budgets are the focus this week in The Business of Being a Race Driver where you will hear from several drivers who discuss what they paid to race. You will also get advice on branding, social media marketing and more. The Business of Racing Preview of: Inside Driver Management with Jason Fulk Choosing … Read more
Kimi Antonelli has just been crowned Formula 1 World Champion and in this week’s Driver Development Roundup you will learn how he got there. I also have details on Winfield Racing School, the Duqueine Academy shootout and more! Becoming a Professional Race Driver The Importance of Trust When Working with Professionals Last week on the … Read more
This is the final Business of Motorsport Roundup After today’s issue, I’m retiring this roundup, both on the blog and in the newsletter. General motorsport business news is widely covered elsewhere, and I want my time to go to what helps self-funded drivers most. Where to find what matters to you: Both will keep appearing … Read more
Motorsport sponsorship is often best learned from real-world examples, and I have two in this week’s new Sponsor Watch on the Business of Being a Race Driver. I also have advice on what brands want, how to network and much more. The Business of Racing All Connections Matter Featuring Tyler Cooke Last week on the … Read more
Mazda Motorsport has selected their nominees for the Mazda MX-5 Cup and SMX Shootout, and I have the details in this week’s Driver Development Roundup. I also have details on why all connections you make matter, how race teams fill seats and more! Becoming a Professional Race Driver Why All Connections Matter Last week on … Read more
Christian Horner has broken his silence, and you can hear what he has to say in this week’s edition of the Business of Motorsport Roundup. I also have more reaction to F1’s African Grand Prix announcement, the latest motorsport legal news and more. Motorsport Industry News Formula 1’s Rwanda Decision Continues to Reverberate Globally The … Read more
This week on the Motorsport Prospects Podcast I chat with Tyler Cooke who explains the importance of networking and why all the connections you make matter. Tyler is a professional GT3 driver competing at the highest levels of endurance and sprint racing, with starts in GT World Challenge Europe and IMSA. In this episode we … Read more
F2 and F3 sponsorship costs for 2027 are just some of what is covered in this week’s Business of Being a Race Driver. You will also get advice on how to treat your sponsors, valuing content, successful sponsorships for women in motorsport and more! Why Drivers Need to Be the Whole Package Featuring Robert Burgess … Read more
How Rafael Câmara became Formula 1’s newest driver is one of the features of this week’s Driver Development Roundup. With his recent signing by the Haas F1 team, you will get insight into how he was signed and why. All this and much more! Becoming a Professional Race Driver Why Drivers Need to Be the … Read more
This week on the Motorsport Prospects Podcast I chat with Robert Burgess of Radical Canada who explains the importance of being the whole package as a race driver, the importance of representing your sponsors properly, the value in racing Radicals and much more! In this episode we discuss: Additional Resources Mentioned: Listen to the full … Read more
Rwanda is in line for a future Grand Prix according to recent reports and you will find the details in this week’s Business of Motorsport Roundup. I also have details on IMSA’s future, the latest motorsport legal news and more. Motorsport Industry News F1 to Return to Africa for Brand New Grand Prix in Rwanda … Read more
Formula E is preparing for a new era with new cars, new teams and new tracks and I have the details in this week’s Sustainable Motorsport Roundup. I also have news on the MAHLE Eco Rallye, Forze Hydrogen Racing and more. Sustainable Motorsport News Formula E Achieves 241% Social Impact Boost in Net Zero Plan … Read more
This week on the Motorsport Prospects Podcast I chat with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Approaching businesses for sponsorship can be one of the toughest parts of being a race driver—but it doesn’t have to be a shot in the dark. This week on The Business of Being a Race Driver, you will get practical ways to make the sponsorship process easier, along with advice on getting more from your … Read more
The Honda Racing Driver Academy is set to launch in 2027 and applications are now open. I have the details in this week’s Driver Development Roundup. I also have details on how race driver talent is scouted, building a pathway for women in motorsport and more! Becoming a Professional Race Driver Scouting Driver Talent Families … Read more
The ACO and FIA have announced a ten-year WEC partnership deal and i have the details in this week’s Business of Motorsport Roundup. I also have details on the future of Malaysia in F1, Turkey’s preparations to welcome back F1 and much more. Motorsport Industry News FIA, ACO Announce New Ten-Year WEC Partnership Deal The … Read more
Learn how to make your racing program financially viable by managing costs, planning your budget and maximizing your motorsport investment in this week’s Business of Being a Race Driver. I also have more sponsorship tips and why you need to be always asking questions! The Business of Racing What Permatex Looks for When Sponsoring Eric … Read more
