F2 and F3 sponsorship costs for 2027 are just some of what is covered in this week’s Business of Being a Race Driver. You will also get advice on how to treat your sponsors, valuing content, successful sponsorships for women in motorsport and more!
Overview
Why Drivers Need to Be the Whole Package Featuring Robert Burgess of Radical Canada
This week on the Motorsport Prospects Podcast I chat with Robert Burgess of Radical Canada who explains the importance of being the whole package as a race driver, the importance of representing your sponsors properly, the value in racing Radicals and much more!
In this episode we discuss:
- Why young drivers need to be the whole package and be as well-rounded as possible.
- Why you need to understand PR and media including social media.
- The importance of understanding the car from a mechanical standpoint.
- The importance of representing your sponsors properly.
- Why Radical racing offers a lot of value to both aspiring and independent race drivers.
Listen to the full episode here!
How to Get Sponsored by Vision Wheel
Todd Robinson, Director of Sales & Marketing for Vision Wheels explains what Vision looks for when selecting teams to sponsor, what the brand values, and how to get sponsored by companies like Vision Wheels.
For a Teenage Racing Driver, Success on the Track Means Building a Business
At just 15 years old, Asad Nikadambaev is learning that becoming a professional racing driver requires more than talent and results on the track — it also means building a business. As this Newsweek feature explains, Asad is developing his personal brand and growing his social media following in the hope of attracting the sponsors needed to fund his next step up the racing ladder. With a projected 2027 USF Juniors budget of up to $350,000, his story highlights the enormous financial challenges facing aspiring drivers and the growing importance of marketing, audience engagement and commercial skills in driver development. It also raises important questions about protecting young athletes as they build their public profiles online.
F2 and F3 Sponsorship Cost 2027: What Each Team Charges, and Why One Deal can Cover Both Championships
Most brands evaluate the junior series from a price list organized by championship: this much for Formula 2, this much for Formula 3. The paddock does not sell that way. It sells by organization, and most organizations run in both championships. That single fact changes how the F2 sponsorship cost should be read, and it changes who you call first. This guide from RTR Sports Marketing prices the junior paddock by team and by car, explains what moves the number, and sets out what is open for 2027. Whether the junior series are the right choice in the first place, and how they compare with Formula 1, is covered in their guide to F1 vs F2 vs F3 sponsorship.
Monster Energy’s Phil Kauffman on Valuing Content
Phil Kauffman, Senior Director of Data Asset Management of Monster Energy talks about valuing content at the 2023 Off Road Racing Sponsorship Summit, hosted by Alex Striler at Monster Energy Studios on February 18, 2023.
Cycle Drag’s Jack Korpela on How to Create Media for Sponsors
Jack Korpela professional broadcaster and on-air talent, and also a journalist for Cycle Drag , talks about creating media for sponsors. Korpela was interviewed by Alex Striler at the 2024 Motorcycle Racing Sponsorship Summit on June 12, 2024.
All Connections Matter Featuring Tyler Cooke
This week on the Motorsport Prospects Podcast I chat with Tyler Cooke who explains the importance of networking and why all the connections you make matter. The episode drops this Wednesday, October 21, 2026 at 10:00 AM EST. You can listen to the episode and subscribe to the podcast here.
GT World YouTube Channel Gets 9.7 Million Views for Portimao
One of the topics covered in this week’s podcast as I mentioned above is my chat with sportscar racer Tyler Cooke. We discussed the rich variety and opportunities that sportscar racing presents and Tyler explains how sportscar racing has untapped sponsorship potential and it also presents some significant media coverage.
SRO Motorsports Group’s GT World YouTube channel reached new heights last weekend, with a record 9.7 million views from Saturday evening’s GT World Challenge Europe powered by AWS Endurance Cup season finale at Portimao, which featured Max Verstappen’s series debut. Additionally, the GT World YouTube channel surpassed the one-million subscriber mark, an increase from 822,000 at the start of the year.
Advertising Rents Attention. Sponsorship Borrows Meaning
Advertising buys attention, but sponsorship has the potential to build something much more valuable: an emotional connection between a brand and the sport its audience loves. In this LinkedIn post, motorsport marketing expert Silvia Schweiger explores why sponsorship is fundamentally different from traditional advertising, examining how shared passions and the values associated with teams, drivers and championships can influence consumer perceptions and build brand loyalty. For race drivers seeking sponsorship, her insights offer an important lesson: securing a partner is about more than selling logo space on a car. It’s about demonstrating how a partnership can connect a brand with its target audience and create lasting value.
Influencers Had It Wrong
Amanda and Megan of the Racer on Demand podcast break down a recent marketing study revealing a major shift in the creator economy: mainstream brands are finally abandoning one-off influencer deals in favor of long-term, relationship-centric partnerships. For motorsports athletes, this isn’t news—it’s what racing sponsorship has been built on all along.
Between breaking down the recent news of Marty Fiolka’s departure from Crandon, reviewing Chris’s high-stakes motor swap drama before the Glen Helen championship finale, and sharing fuel-saving apps for long hauls out West, Amanda and Megan deliver a deep-dive guide on distinguishing sales discount programs from true marketing partnerships, providing value through R&D testing, and becoming a brand’s go-to ambassador.
Beyond the Logo: Building Successful Sponsorships in Women’s Motorsport
Think sponsorship is all about getting your logo on a race car? Think again! Successful motorsport partnerships go far beyond brand visibility, requiring drivers to understand what sponsors actually want and how to deliver meaningful value in return. This week, I’m highlighting an article from MLLE Racing that explores how race drivers can move beyond the logo and build stronger, more sustainable sponsorship relationships. All this and much more in this week’s News Racers Can Use!
Telling Your Story as a Driver
Scott Lukaitis, Marketing Director of Engine Ice, talks about telling your story as a driver during the 2024 Drift Sponsorship Summit on March 20, 2024.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
