Learn how to make your racing program financially viable by managing costs, planning your budget and maximizing your motorsport investment in this week’s Business of Being a Race Driver. I also have more sponsorship tips and why you need to be always asking questions! The Business of Racing What Permatex Looks for When Sponsoring Eric … Read more
This week on the Motorsport Prospects Podcast, I’m joined by British independent race driver Ed McDermott, who shares practical advice for anyone pursuing racing as a hobby. His most important message? Ask questions. Whether you’re new to motorsport or looking to get more from your racing, learning from the people around you can make a … Read more
The recent China GT crash and aftermath generated several questions, and those questions are part of what is covered in this week’s Racecraft & Race Cars Roundup. In addition to more racecraft tips I have series news, calendar announcements and more. Racecraft Tips & Techniques China GT At Shanghai: What Went Wrong, What Lessons Can … Read more
How Erik Evans landed Coca-Cola for his upcoming IMSA GT4 drive is just one of the topics covered in this week’s Business of Being a Race Driver. I also have some great sponsorship advice videos, podcast episodes and more that will help you in your quest for sponsorship. The Business of Racing How Erik Evans … Read more
Alpine F1’s Flavio Briatore has questioned the impartiality of the FIA International Court of Appeal, and I have the reason why in this week’s Business of Motorsport Roundup. You will also find details on the ongoing legal dispute between Lamborghini and Team Iron Lynx plus much more. Motorsport Industry News How Madring Built a Partner … Read more
Unlocking ROI (Return On Investment) in motorsport is just one of the topics covered in this week’s Business of Being a Race Driver. I also cover why you need to own your audience and much more! The Business of Racing Unlock Racing ROI: Connecting Sponsors to Motorsport Success Customer race teams face a steep challenge: … Read more
Brand building for athletes is just part of the advice that you will learn in this week’s edition of The Business of Being a Race Driver. I also have sponsorship intelligence, the sponsor decision calendar and more. The Business of Racing Why Sponsors Want More Than Your Logo In this video episode from the Charge … Read more
How Taylor Swift has changed Formula 1 is just one of the stories covered in this week’s Business of Motorsport. I also have news on where race drivers stand in the list of the 50 most marketable athletes, the costs of putting on the Grand Prix of Arlington and the latest motorsport sponsorship deals, partnership … Read more
Be consistent off the track as well as on it sounds like solid advice, at least the on-track part does but off it? Well as Eddie Garrison points out in his article that I link to in today’s The Business of Being a Race Driver column, it is vital for businesses to be consistent in … Read more
As 2022 comes to an end, with respect to the business of being a race driver, you should already be preparing for 2023. This week’s Business of Being a Race Driver Roundup column contains plenty of ideas and information that will help. This week I feature a number of tips of what you can do … Read more
The Business of Being a Race Driver covers all those things that you need to do off the track, such as marketing and branding, building a sponsorship deck and social media presence, researching and meeting potential sponsors, servicing the sponsors you already have and everything involved in getting the money for your racing budget. It … Read more
Motorsport is expensive. It might seem like an obvious statement if you are even remotely involved in the sport but how those expenses are generated is sometimes a bit of a mystery to those new to the sport. There is a vague understanding that there is the cost of series registration, payments to the team … Read more
