Motorsport Sponsorship: Lessons from Real-World Deals

October 27, 2026 by Mark Boudreau

Motorsport sponsorship is often best learned from real-world examples, and I have two in this week’s new Sponsor Watch on the Business of Being a Race Driver. I also have advice on what brands want, how to network and much more. The Business of Racing All Connections Matter Featuring Tyler Cooke Last week on the … Read more

GT4 and Young Driver Development – Thoughts from a Team Owner

July 17, 2021April 16, 2018 by Mark Boudreau

Part of the mission of Motorsport Prospects is to discuss and showcase opportunities for young driver development. So often young kids in their karting careers have visions of racing in F1 or Indycar and those dreams are important to aspire to and I would never discourage that. At a certain stage of their careers though, … Read more

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