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Generating Revenue and Getting on TV

Generating revenue

Generating revenue on TikTok and advice on getting on TV are some of the highlights in this week’s Business of Being a Race Driver. You will also learn why you need to treat your career as a start-up and much more! Treating Your Career as a Start-Up Featuring Mac Clark Last week on the Motorsport … Read more

Approaching Businesses for Sponsorship

Sponsorship approaches

Approaching businesses for sponsorship can be one of the toughest parts of being a race driver—but it doesn’t have to be a shot in the dark. This week on The Business of Being a Race Driver, you will get practical ways to make the sponsorship process easier, along with advice on getting more from your … Read more

Get Out of Your Comfort Zone!

Comfort zone

Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors … Read more

Why Indy NXT Drivers Are Now More Sponsor Friendly

Indy NXT Fox Sports Deal

Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more

More Motorsport Marketing Tips You Can Use

IMSA Nissan

This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more