Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
This week on the Motorsport Prospects Podcast I speak with motorsport insurance professional Darren Hickey. Darren explains why motorsport insurance is critical to your racing career and why talking to an experienced motorsport insurance professional is so important. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Motorsport sponsorship strategy is a key part of build your sponsorship portfolio and this is just some of what you will learn about in this week’s Business of Being a Race Driver. I have tips on why you shouldn’t plan one season at a time, finding a driver manager and more. The Business of Racing … Read more
Introduction The Motorsport Prospects Podcast is currently about to publish episode 34. Last week’s Part 1 covered highlights from Episodes 21–25. This week I’m covering the final five and pulling out the themes that run through all ten. Let’s go! 26. Have a Plan, or Pay for It Mick Gomme | Go Motorsport Management | … Read more
Choosing the right manager can have a significant impact on your racing career, but how do you know what to look for and what should you expect them to deliver? This week on the Motorsport Prospects Podcast, lawyer and driver manager Jason Fulk joins me to explain what a driver manager actually does, the value … Read more
Introduction In my last two posts, I pulled together the advice from Episodes 1–10 and Episodes 11–20 (Part 1 and Part 2). Every guest answered the same question: “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring … Read more
Sportscar racing budgets are the focus this week in The Business of Being a Race Driver where you will hear from several drivers who discuss what they paid to race. You will also get advice on branding, social media marketing and more. The Business of Racing Preview of: Inside Driver Management with Jason Fulk Choosing … Read more
Motorsport sponsorship is often best learned from real-world examples, and I have two in this week’s new Sponsor Watch on the Business of Being a Race Driver. I also have advice on what brands want, how to network and much more. The Business of Racing All Connections Matter Featuring Tyler Cooke Last week on the … Read more
This week on the Motorsport Prospects Podcast I chat with Tyler Cooke who explains the importance of networking and why all the connections you make matter. Tyler is a professional GT3 driver competing at the highest levels of endurance and sprint racing, with starts in GT World Challenge Europe and IMSA. In this episode we … Read more
F2 and F3 sponsorship costs for 2027 are just some of what is covered in this week’s Business of Being a Race Driver. You will also get advice on how to treat your sponsors, valuing content, successful sponsorships for women in motorsport and more! Why Drivers Need to Be the Whole Package Featuring Robert Burgess … Read more
This week on the Motorsport Prospects Podcast I chat with Robert Burgess of Radical Canada who explains the importance of being the whole package as a race driver, the importance of representing your sponsors properly, the value in racing Radicals and much more! In this episode we discuss: Additional Resources Mentioned: Listen to the full … Read more
Generating revenue on TikTok and advice on getting on TV are some of the highlights in this week’s Business of Being a Race Driver. You will also learn why you need to treat your career as a start-up and much more! Treating Your Career as a Start-Up Featuring Mac Clark Last week on the Motorsport … Read more
This week on the Motorsport Prospects Podcast I chat with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Approaching businesses for sponsorship can be one of the toughest parts of being a race driver—but it doesn’t have to be a shot in the dark. This week on The Business of Being a Race Driver, you will get practical ways to make the sponsorship process easier, along with advice on getting more from your … Read more
Learn how to make your racing program financially viable by managing costs, planning your budget and maximizing your motorsport investment in this week’s Business of Being a Race Driver. I also have more sponsorship tips and why you need to be always asking questions! The Business of Racing What Permatex Looks for When Sponsoring Eric … Read more
How Erik Evans landed Coca-Cola for his upcoming IMSA GT4 drive is just one of the topics covered in this week’s Business of Being a Race Driver. I also have some great sponsorship advice videos, podcast episodes and more that will help you in your quest for sponsorship. The Business of Racing How Erik Evans … Read more
Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a Race Driver. I have a lot of videos that pack in a lot of advice on what sponsors want and more, so it literally pays to pay attention! The Business of Racing What Engine Ice Requires from … Read more
Why a successful motorsport sponsorship is a partnership is just one of the topics covered in this week’s Business of Being a Race Driver. I also have more video on what sponsors are looking for from drivers and more! The Business of Racing How to Get Sponsored by Maxxis Tires Chris Meyer, Senior Marketing Specialist … Read more
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Motorsport sponsorship is hard to get but how ready are you? This edition of the Business of Being a Race Driver asks that question and provides some answers and advice to assist you in your sponsorship acquisition efforts. The Business of Racing The Business Side of Racing with Lawyer Ed Holloran On the podcast this … Read more
On the podcast this week I speak with motorsport lawyer Ed Holloran. Ed explains the importance of treating your racing career as a business and offers critical advice that can save you money in both the short and long-term. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
