Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
This week on the Motorsport Prospects Podcast I chat with Tyler Cooke who explains the importance of networking and why all the connections you make matter. Tyler is a professional GT3 driver competing at the highest levels of endurance and sprint racing, with starts in GT World Challenge Europe and IMSA. In this episode we … Read more
F2 and F3 sponsorship costs for 2027 are just some of what is covered in this week’s Business of Being a Race Driver. You will also get advice on how to treat your sponsors, valuing content, successful sponsorships for women in motorsport and more! Why Drivers Need to Be the Whole Package Featuring Robert Burgess … Read more
This week on the Motorsport Prospects Podcast I chat with Robert Burgess of Radical Canada who explains the importance of being the whole package as a race driver, the importance of representing your sponsors properly, the value in racing Radicals and much more! In this episode we discuss: Additional Resources Mentioned: Listen to the full … Read more
Generating revenue on TikTok and advice on getting on TV are some of the highlights in this week’s Business of Being a Race Driver. You will also learn why you need to treat your career as a start-up and much more! Treating Your Career as a Start-Up Featuring Mac Clark Last week on the Motorsport … Read more
This week on the Motorsport Prospects Podcast I chat with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Approaching businesses for sponsorship can be one of the toughest parts of being a race driver—but it doesn’t have to be a shot in the dark. This week on The Business of Being a Race Driver, you will get practical ways to make the sponsorship process easier, along with advice on getting more from your … Read more
Learn how to make your racing program financially viable by managing costs, planning your budget and maximizing your motorsport investment in this week’s Business of Being a Race Driver. I also have more sponsorship tips and why you need to be always asking questions! The Business of Racing What Permatex Looks for When Sponsoring Eric … Read more
How Erik Evans landed Coca-Cola for his upcoming IMSA GT4 drive is just one of the topics covered in this week’s Business of Being a Race Driver. I also have some great sponsorship advice videos, podcast episodes and more that will help you in your quest for sponsorship. The Business of Racing How Erik Evans … Read more
Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a Race Driver. I have a lot of videos that pack in a lot of advice on what sponsors want and more, so it literally pays to pay attention! The Business of Racing What Engine Ice Requires from … Read more
Why a successful motorsport sponsorship is a partnership is just one of the topics covered in this week’s Business of Being a Race Driver. I also have more video on what sponsors are looking for from drivers and more! The Business of Racing How to Get Sponsored by Maxxis Tires Chris Meyer, Senior Marketing Specialist … Read more
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Motorsport sponsorship is hard to get but how ready are you? This edition of the Business of Being a Race Driver asks that question and provides some answers and advice to assist you in your sponsorship acquisition efforts. The Business of Racing The Business Side of Racing with Lawyer Ed Holloran On the podcast this … Read more
On the podcast this week I speak with motorsport lawyer Ed Holloran. Ed explains the importance of treating your racing career as a business and offers critical advice that can save you money in both the short and long-term. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Motorsport sponsorship advice that you can use has always been the goal of The Business of Being a Race Driver and this week’s edition is heavy on motorsport sponsorship video content. Sit down, take out your notepad, digital or analog and watch and learn. The Business of Racing Brian Deegan‘s Agent Explains How to Get … Read more
This week on the podcast, my guest is Drivers Lab founder Dan Wells. Dan explains why long-term planning is essential for any driver looking to build a career in racing, and why success depends on taking advice from the right people. He also shares an important reminder: there is a wealth of knowledge available to … Read more
The cost of running a race team is something that drivers and their advisors don’t often consider. This issue of the Business of Being a Race Driver explains what it costs to run a modern race team. The Business of Racing The G.O.A.T. of Sponsorship (ft. Alex Striler) In this landmark 20th episode of the … Read more
Sponsorship seminars that you will find useful is just one of the topics on this week’s Business of Being a Race Driver. You will also find out why networking is important, why brands are betting on sim racing and much more! The Business of Racing Small Talk, Big Impact: The Importance of Networking “Networking is … Read more
The importance of LinkedIn is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find advice on finding sponsorship, speaking to the press and more. The Business of Racing Memories Over Metrics In this episode of the Racers on Demand podcast, Amanda and Megan sit down … Read more
Your story could be your greatest competitive advantage, and you’ll learn why in this week’s Business of Being a Race Driver. You’ll also discover how to build leverage throughout your racing career, improve your ability to sell yourself to sponsors and partners, and much more. The Business of Racing Own the Show Amanda and Megan … Read more
