This week on the Motorsport Prospects Podcast I chat with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up.
In this episode we discuss:
- Why you need to treat your racing brand as a start up.
- Why B2B deals are better than traditional sponsorship.
- Why you need a business-first mindset when not at the track.
- Plus much more!
Additional Resources Mentioned:
Listen to the full episode here!
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
