Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Motorsport sponsorship advice that you can use has always been the goal of The Business of Being a Race Driver and this week’s edition is heavy on motorsport sponsorship video content. Sit down, take out your notepad, digital or analog and watch and learn. The Business of Racing Brian Deegan‘s Agent Explains How to Get … Read more
This week on the podcast, my guest is Drivers Lab founder Dan Wells. Dan explains why long-term planning is essential for any driver looking to build a career in racing, and why success depends on taking advice from the right people. He also shares an important reminder: there is a wealth of knowledge available to … Read more
The cost of running a race team is something that drivers and their advisors don’t often consider. This issue of the Business of Being a Race Driver explains what it costs to run a modern race team. The Business of Racing The G.O.A.T. of Sponsorship (ft. Alex Striler) In this landmark 20th episode of the … Read more
Sponsorship seminars that you will find useful is just one of the topics on this week’s Business of Being a Race Driver. You will also find out why networking is important, why brands are betting on sim racing and much more! The Business of Racing Small Talk, Big Impact: The Importance of Networking “Networking is … Read more
The importance of LinkedIn is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find advice on finding sponsorship, speaking to the press and more. The Business of Racing Memories Over Metrics In this episode of the Racers on Demand podcast, Amanda and Megan sit down … Read more
Your story could be your greatest competitive advantage, and you’ll learn why in this week’s Business of Being a Race Driver. You’ll also discover how to build leverage throughout your racing career, improve your ability to sell yourself to sponsors and partners, and much more. The Business of Racing Own the Show Amanda and Megan … Read more
The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods. Some of the topics we discussed include: Additional Resources Mentioned: Listen to the full episode here!
Building a personal brand is just one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on creating a unique selling point, the importance of your story and more! The Business of Racing Why You Need to Have a Unique Selling Point with Team Brit’s Mike … Read more
My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to … Read more
Motorsport sponsorship is explained in a video featured on this week’s Business of Being a Race Driver. You will also find out why authenticity is more valuable than follower counts, how to pick a manager and much more. The Business of Racing Rejection is Protection How do you move from being a “sticker on a … Read more
Social media tips for the race driver is just some of what you will find in this week’s Business of Being a Race Driver. I also have tips on using AI to help with sponsorship research and much more. The Business of Racing Beat the Algorithm Are you tired of posting into a void and … Read more
On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
It is time to start preparing for 2027 and this week’s Business of Being a Race Driver will explain why. I also have a webinar you should attend (hint it happens today), bottom-up branding explained and much more. The Business of Racing Bottom-Up Branding Tired of being told your program isn’t “big enough” for a … Read more
Why a cold sponsorship deck fails and what you can do to change that is just some of the advice found in this week’s Business of Being a Race Driver. I also have details on why you need to build a community, 10 career defining lessons from the podcast and much more! The Business of … Read more
This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open. Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on … Read more
Networking and business advice is some of what is covered in this week’s Business of Being a Race Driver. You will also read what Lewis Hamilton thinks about the costs of karting and more! The Business of Racing Why You Need to Build a Community Featuring Will Marotti This week on the Motorsport Prospects Podcast … Read more
Why sponsorship activation is key to a successful business relationship is just part of what is covered in this week’s Business of Being a Race Driver. You will also learn about the importance of communication and PR, the cost of GT racing and more! The Business of Racing The Off-Track Skill That Could Make or … Read more
Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case for something too many young drivers overlook: communication and PR. From attracting and retaining … Read more
Budgeting for Formula 4 is just some of what you learn in this week’s Business of Being a Race Driver. I also have advice on building a brand in motorsport and more! The Business of Racing Trust Isn’t Given, It’s Proven — Featuring Ludovic Peze In motorsport, trusting the wrong person can cost you more … Read more
