Mike Scudamore

10 More Career-Defining Lessons from the Motorsport Prospects Podcast – Part 2

10 More Career-Defining Lessons Part 2

Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more

Why You Need to Have a Unique Selling Point with Team Brit’s Mike Scudamore

Unique Selling Point with Mike Scudamore on the Motorsport Prospects Podcast

My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to … Read more