Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods. Some of the topics we discussed include: Additional Resources Mentioned: Listen to the full episode here!
This week Honda has issued an ultimatum to IndyCar that if costs are not reduced, they will leave the series after 2026. It’s all part of this week’s Business of Motorsport. I also have the latest drama between the FIA and FOM, why IMSA GTP has been such a success and the impact of NASCAR’s … Read more
