Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a Race Driver. I have a lot of videos that pack in a lot of advice on what sponsors want and more, so it literally pays to pay attention! The Business of Racing What Engine Ice Requires from … Read more
“Build the athlete before the driver” — it’s a simple concept, but one that can have a major impact on race driver development. In this week’s Driver Development Roundup, I explore what it means and why developing the complete athlete should come before focusing solely on driving performance. I also look at the Future Lap … Read more
Lando Norris is setting up a junior racing team and driver development program, and I have all the details in this week’s Driver Development Roundup. I also have driver development program updates, more driver journeys and much more! Becoming a Professional Race Driver Lando Norris Sets Up Racing Team with Ex-Prema Chief Lando Norris has … Read more
This week on the podcast is a special extended edition featuring IndyCar winner Scott Goodyear. Scott explains the importance of never giving up both on and off the track. Scott also explains his role as the race director of the F4 United States and FR Americas Championships and recounts some great motorsport stories from his … Read more
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Motorsport sponsorship is hard to get but how ready are you? This edition of the Business of Being a Race Driver asks that question and provides some answers and advice to assist you in your sponsorship acquisition efforts. The Business of Racing The Business Side of Racing with Lawyer Ed Holloran On the podcast this … Read more
Richard Mille Young Talent Academy application deadline is September 1st and if you have not applied, I have the details in this week’s Driver Development Roundup. I also have details on when a driver starts earning money, more debate over F1 Academy and much more! Becoming a Professional Race Driver 10 More Career-Defining Lessons from … Read more
On the podcast this week I speak with motorsport lawyer Ed Holloran. Ed explains the importance of treating your racing career as a business and offers critical advice that can save you money in both the short and long-term. In this episode we discuss: Additional Resources Mentioned: Listen to the full episode here!
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same question — “Based on your experience and expertise as a motorsport professional, what would be the one most important piece of advice you could offer a current or aspiring race driver?” — keeps producing answers that are … Read more
Is F1 Academy fit for purpose? That’s the question this week’s Driver Development Roundup sets out to answer, while also exploring how the series could evolve to better support aspiring female drivers. You’ll also learn how teams choose their drivers and much more! Becoming a Professional Race Driver Can the F1 Academy Actually Develop F1’s … Read more
Formula E is doubling down with their Gen4 race care as they bid farewell to Gen3, and you have all the details in this week’s Sustainable Motorsport Roundup. I also have news on one teams’ sustainability journey, hydrogen racing developments and much more! Sustainable Motorsport News Register Now for MSA’s Environmental Webinars Motorsport South Africa … Read more
This week on the podcast, my guest is Drivers Lab founder Dan Wells. Dan explains why long-term planning is essential for any driver looking to build a career in racing, and why success depends on taking advice from the right people. He also shares an important reminder: there is a wealth of knowledge available to … Read more
How sports psychologists work with Formula 1 drivers is just one of the topics covered in this week’s Racecraft & Race Cars Roundup. You will also understand why discipline beats motivation, tips on training your brain and body to perform under stress and more. Racecraft Tips & Techniques Why Discipline Beats Motivation at 200 km/h … Read more
The cost of running a race team is something that drivers and their advisors don’t often consider. This issue of the Business of Being a Race Driver explains what it costs to run a modern race team. The Business of Racing The G.O.A.T. of Sponsorship (ft. Alex Striler) In this landmark 20th episode of the … Read more
Getting started in GT3 racing is just some of what is featured in this week’s Driver Development Roundup. I also have advice on when it is the right time to move up the driver development ladder, a sneak peek at this week’s podcast and much more! Becoming a Professional Race Driver Chat GT3: How Can … Read more
The Honda Formula Dream Project is one of the programs that is the focus of this week’s Driver Development Roundup. I also have details on the rookie mindset that can be holding you back, how to start a career in motorsports and much more! Becoming a Professional Race Driver Why Speed Still Matters in the … Read more
On the Motorsport Prospects podcast this week, Chris Bye from FEL Motorsports explains why you still need to be fast on the track in this age of social media. He also discusses the importance of networking and why Canadian racers should develop their motorsport careers in Canada before moving on to the United States or … Read more
German Formula 4 is returning in 2027, and I have the details in this week’s Driver Development Roundup. I also have advice from Sergio Perez, what test days are really for and much more! Becoming a Professional Race Driver What Red Bull Never Revealed About My Shock Exit: Sergio Perez In this episode, Sergio exposes … Read more
Your story could be your greatest competitive advantage, and you’ll learn why in this week’s Business of Being a Race Driver. You’ll also discover how to build leverage throughout your racing career, improve your ability to sell yourself to sponsors and partners, and much more. The Business of Racing Own the Show Amanda and Megan … Read more
Eurocup-5 will be launching in 2027 and in this week’s Driver Development Roundup I have the details of this single-seater series aimed at 14–15-year-olds. I also have a Porsche Driver Development Program update and much more. Becoming a Professional Race Driver RFEDA Launches Eurocup-5, a New Championship to Ease the Transition from Karting to Single-Seaters … Read more
