Business of Motorsport

Sustainable Motorsport Roundup for October 22, 2022

MotoE Bikes

Highlights from this week’s Sustainable Motorsport Roundup are hard to determine because there is so much going on, but here are just a few that you will read about this week. I feature an impressive motorsport STEM competition for schools, colleges, youth clubs and apprentices in the UK where teams learn how to retrofit petrol … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more

Motorsport Series News for October 19, 2022

Audi TT Cup Racing Series

This week, the Motorsport Series News Roundup is packed with all kinds of developments from around the globe. In Sports Cars, I have news on the future of the WEC calendar, a new qualifying race in the Hankook 24H, the Bathurst 12 Hours returning to all pro lineups and more. In Single-Seaters, the Road to … Read more

Sustainable Motorsport Roundup for October 15, 2022

Entropy Racing

If you are a club racer or track day participant and you are wondering how you fit in with today’s emerging electrified racing scene, this edition of the Sustainable Motorsport Roundup is for you. There are some exciting developments and suggestions on how you can participate with an electric club racer as well as what … Read more

Business of Motorsport for October 14, 2022

Justina Williams

If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more

Motorsport Series News Roundup for October 12, 2022

Porsche 911 GT3 R

There are a number of new race cars testing (and winning) before they make their competitive debuts in 2023 and in this week’s Motorsport Series News Roundup I look at a few of them. I also feature developments related to touring cars in the UK, Supercars in Australia, and changes to driver classifications from both … Read more

Sustainable Motorsport Roundup for October 8, 2022

Hot Rodding 2.0

This week’s Sustainable Motorsport Roundup is full of innovation, excitement and surprises. From electric hot rodding to sustainable race tracks to electric single-seater club racing, the heart of racing now often beats to a sustainable drum. In addition to the developments in sustainable motorsport technology like the BMW i4 racing in the STCC next year, … Read more

Business of Motorsport for October 7, 2022

Honda F1 Badging

This week, the Business of Motorsport offers up a few questions such as: Will Honda Return to F1? Will the FIA get out of their own way governing F1? Will more manufacturers join Supercars? Will the W Series finish out their 2022 season? These are just some of the questions dealt with in this week’s … Read more

Motorsport Series News for October 5, 2022

Ford Mustang GT3

This week in Motorsport Series News, I cover the introduction of the new Nissan Z GT4 and Mustang GT3, a new club racing electric single-seater series in the UK, a new youth series for NASCAR, the launch of the all-electric STCC and more. Sports Cars Nissan/NISMO have revealed the Nissan Z GT4 which will be … Read more

The Business of Being a Race Driver for October 4, 2022

Ryan Vargas

This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more

Sustainable Motorsport Roundup for October 1, 2022

BMW M4 GT4

While this week’s Sustainable Motorsport Roundup kicks off with the debate around Formula One’s pathway to Net Zero by 2030, I urge you to pay particular attention to the Big Picture section of this week’s column. It is here where I bring you Wholegrain Digital co-founder Tom Greenwood’s take on answering the simple and yet … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Motorsport Series News Roundup for September 28, 2022

Mazda MX-5 Cup Cars

This week’s Motorsport Series News Roundup is packed with a lot of new developments in the world of global motorsport, most of it good, some of it not so much. While the prize fund for the Mazda MX-5 Cup is increasing, the advancement fund in Indy Lights is actually being reduced. I also bring news … Read more

In Conversation with Paul Glass of Carbon Positive Motorsport

Positive About Motorsport

The realities of climate change are becoming more apparent every day, and motorsport is not immune to this situation and having to make changes in technology and our behavior to help address the crisis and contribute to Net Zero ambitions. Motorsport Prospects regularly publishes articles in our weekly roundup that highlight innovations in motorsport that … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

Sustainable Motorsport Roundup for September 24, 2022

DTM Electric

This week in the Sustainable Motorsport Roundup I cover everything from Ford’s changing electric racing plans to Mercedes F1 testing biofuels in their fleet of trucks used to transport the team around Europe. I also look at testing sustainable fuels in Formula 2, DTM Electric’s sound experiments and two opportunities for young drivers interested in … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Motorsport Series News for September 21, 2022

Ford Mustang GT3

This week in the Motorsport Series News Roundup has news on Ford’s new GT cars, a Po-Am race in Bahrain, a new incentive for Formula 4 at the Motorsport Games, news on the new Toyota GR Cup cars and more. Ford has revealed their new Mustang GT3 and GT4 race cars. “It was announced officially … Read more

The Business of Being a Race Driver for September 20, 2022

Boardroom

This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more