Business of Motorsport covers news from the business of motorsport whether that be related to Formula 1 or the local short track.
A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more
Last week in Part 1 of our interview with lawyer Genevieve Gordon of Tactic Connect we discussed topics such as when a driver should engage a lawyer, how to do so and why it is important. You can read Part 1 here. In Part 2 we get into more detail about how to find a … Read more
Motorsport, like all things in life is governed in some way or other by the rule of law. How the law impacts the sport is of critical importance to drivers, team and series officials and anybody else involved in the motorsport ecosystem. To get a better idea of the role of the lawyer in motorsport … Read more
In the search for sponsorship, it is of the utmost importance to understand what your sponsors do and how they do it if you want to be successful in partnering with them. Companies do not sponsor race drivers because they are in the business of sponsoring racing drivers, they sponsor race drivers because it is … Read more
Choosing a racing team to invest your (or more likely your parents!) hard earned money is a very serious decision with vast implications for your motorsport career. Choose wisely and you will learn and grow as a driver. Choose unwisely and you could have potentially ruined your potential to become a professional driver. This is … Read more
