Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more! How to Write a Sponsorship Pitch Letter Sometimes, all you need is a simple … Read more
This week I feature more motorsport sponsorship advice you can use on the Business of Being a Race Driver. My hope is that these resources will help you in your quest to live your motorsport dreams. The Business of Racing From the Driver’s Point of View Steffen Schmitter CEO at Sportgeist has created Mastering sponsorship: … Read more
The rising costs of racing is one of the topics covered in this week’s Business of Being a Race Driver. I also have insights on motorsport sponsorship from a current race driver, why one press release won’t make you a star overnight and more! The Business of Racing In a recent Women in Motorsports Network … Read more
What the media actually want from a race driver is one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on what to do if you feel you are too old to make it to F1, the brand power of motorsport and more. The Business of … Read more
How to build your personal brand in motorsport is just one of the topics covered in this week’s The Business of Being a Race Driver. I also have advice on the importance of knowing how to sell, how sim racing brands are accelerating real-world motorsport careers and how this applies to you and much more! … Read more
Getting started with motorsport sponsorship is the topic of a webinar that you can attend this month and you will find the details in this week’s Business of Being a Race Driver. You will also understand the importance of proving your worth and why customer racing is the next big thing in motorsport sponsorship. The … Read more
Race drivers, it is time to rise to the challenge and do what you must do to get noticed on and off the track. This week’s Business of Being a Race Driver will tell you why this is so important. The Business of Racing From the Driver’s Point of View In the video above, Enzo … Read more
Be the minority. That is just some of the advice you will get in this week’s Business of Being a Race Driver. While others are talking about the latest TV, movies or gossip, you are the one in the office focused on your racing career, making things happen. The Business of Racing In the video … Read more
Where to find sponsors is the topic of a free webinar and in this week’s Business of Being a Race Driver you will find out where you can sign up for it. You will also learn why you need a website and how you need to be less emotionally driven. The Business of Racing From … Read more
(Kelly Pfleiger of P1 Web Development explains why every race driver needs a website and should not rely just on social media alone.) Social media is fast, visual, and everywhere—but it’s also noisy, unpredictable, and completely out of your control. If you want to grow your racing career, social media alone isn’t enough. A website … Read more
Making opportunities happen is the main point of this week’s Business of Being a Race Driver and in this edition, you will find out how. I also have tips on navigating race drivers’ contracts and making the most out of your sponsor event so let’s dig in! The Business of Racing From the Driver’s Point … Read more
This week’s episode of the Business of Being a Race Driver explores how to develop your story, along with a free tool to assist you in this process. Additionally, I share tips on securing sponsorships and fostering long-term relationships, among other valuable insights! The EKN article “How to Secure Sponsorship for Your Young Karting Star: … Read more
Why karters should start learning about sponsorship now is one of the key topics covered in this week’s Business of Being a Race Driver. You will also learn how to gamify your life, why networking is everything and the dos and don’ts of sponsorship activation. The Business of Racing From the Driver’s Point of View … Read more
Why you need to apply yourself is just one of the topics covered in this week’s Business of Being a Race Driver. I also have a free webinar on motorsport sponsorship you can attend, the problem with the term “sponsorship” and much more! The video above from Enzo Mucci is all about applying yourself, even … Read more
What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media. Planet F1 looks at the what young drivers pay in order to get to F1 and … Read more
Is your online content boring? If you are not sure, this week’s Business of Being a Race Driver will help you make it more interesting. I also have advice on why you should stand out and why. You online content may be boring! In the video above, Megan Meyer explains how to make it more … Read more
Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get … Read more
Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
How to find and keep sponsors is just part of the advice you will receive in this week’s edition of The Business of Being a Race Driver. You will also find out about a free sponsorship course you can take, why you should be part of any sponsor’s budget discussions and what the practicalities and … Read more
In this week’s edition of The Business of Being a Race Driver, I delve into the topic of why visibility alone isn’t sufficient in sports sponsorship. Alongside this discussion, I also provide valuable insights for sponsorship sellers on effective strategies for surveying their audience. The Business of Racing From the Driver’s Point of View The … Read more
