Generating revenue on TikTok and advice on getting on TV are some of the highlights in this week’s Business of Being a Race Driver. You will also learn why you need to treat your career as a start-up and much more!
Overview
Treating Your Career as a Start-Up Featuring Mac Clark
Last week on the Motorsport Prospects Podcast I chatted with Canadian race driver Mac Clark who delves into the business side of racing and explains why you should be treating your racing career as a start-up.
Listen to the full episode here!
MAVTV’s Mark Carter on How to Get on Television
At the 2022 Motocross Sponsorship Summit (recorded live at Troy Lee Designs on August 26) MAVTV’s Director of Sales & Marketing, Mark Carter explains how to get on television by making yourself available.
Making Money on TikTok in 2026 with JoAnna Iacobelli Reid
JoAnna Iacobelli Reid (aka that1320chick), drag racer and content creator, joins Erica Sietsma for Part 2 to break down how TikTok became her biggest earner yet, outpacing four years of YouTube income in a single month, thanks to TikTok’s automotive-focused Specialized Rewards Program and its view-based multiplier system. She shares how the platform rewards consistency of format over sheer posting volume, what production details to focus on, and how TikTok’s move toward 1-2 minute “long form” content is reshaping what works, all while she balances filming, editing, racing, and life at the track.
Face-to–Face Interaction is Key to Being Considered for Sponsorship
President of BELL & OMP, Kyle Kietzmann on Sponsorships
Megan Meyer Talks About Pitch Decks and Sponsorship Proposals
At the 2023 Motorsports Sponsorship Summit, filmed live from Mechanix Wear HQ on January 7, 2023, Megan Meyer, Creator of the Driven by Social Academy explained what goes into decks and proposals.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
