As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketing information on motorsport partnerships. 2024 will also see some brand-new … Read more
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more
This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more
Finding out what billionaires want may on its face seem like an odd thing to discuss in this week’s Business of Being a Race Driver, but I will explain it a bit more in the column. In addition to Uncle Pennybags (yes that is apparently the name of the monopoly guy that is gracing the … Read more
NASCAR’s blockbuster new media rights deal is the highlight of the week as we look back at the Business of Motorsport. In addition to NASCAR, you will find details about some motorsport-related litigation, whether title sponsorships work in motorsport and how Lexus Racing won the 2023 GTD Pro Manufacturers Championship. All this plus the latest … Read more
This week you will get some great motorsport marketing advice from the Motorsport Prospects archives. You will also find out about a free motorsport marketing fundamentals course as well as the future of NFTs in sports. All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. … Read more
The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more
This week I bring you details on some opportunities to race within your budget both in the UK and North America. I also give you a good reason to attend the Performance Racing Industry trade show next month. It’s all here in the Business of Being a Race Driver Roundup on Motorsport Prospects. Its news … Read more
This week you will learn about the costs required to get to F1 and IndyCar. You will also learn how to refine your sponsorship strategy, common questions about motorsport marketing and more great sponsorship and marketing advice from the Motorsport Prospects archives. All in this week’s edition of The Business of Being a Race Driver … Read more
Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more
This week you will get some of the reasons why you fail to get sponsorship in your business of being a race driver along with tips on how to change that. I also look at the importance of motorsport SEO, a free sponsorship strategy checklist and more great advice from the Motorsport Prospects archives in … Read more
This week I feature sponsorship deck tips as well as a free webinar in The Business of Being a Race Driver. I also bring you some highlights from the column archives as well as advice for teams on what to do after a major event that you sponsored has concluded. All this in this week’s … Read more
This week I bring you a great opportunity for Canadian race drivers, how to get sponsorship as a sim driver and the anatomy of building a brand in sports. All this and more in this week’s edition of the The Business of Being a Race Driver on Motorsport Prospects. The Business of Racing From the … Read more
This week I look at funding your motorsport future with sponsorship guides and courses. Best of all, I have a way for you to save some of your hard-earned money with an exclusive course coupon code. I also provide an answer to the provocative question as to whether branding is still essential, and why you … Read more
The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track. This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys … Read more
Can you use sim racing to build a sustainable racing career? This week the CEO of Racing Prodigy says yes and will explain how. I also look at some great tips on how to engage sponsors, a motorsport sponsorship webinar and the optimal length for a sponsorship agreement. All this and more in this week’s … Read more
This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more
The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more
Optimizing the value you get from a racing team so that you are not “customer-zoned” is just some of the advice you will get this week. I also bring you details on several approaches to assist you in obtaining motorsport sponsorship, 3 questions a business needs to ask itself about their sponsorship program and a … Read more
Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more
