Business of Motorsport

MotoGP Embraces a New Era Under Liberty

MotoGP

MotoGP is embracing a new era under Liberty Media and in this edition of the Business of Motorsport Roundup you will find out how. I also have details on how F1 grew to become a multi-billion-dollar industry, the latest motorsport sponsorship deals and more. Motorsport Industry News How F1 Became a Multi-Billion Dollar Industry Autosport … Read more

Opel Joins Formula E for Gen4 Era

Opel Formula E Team

Opel has joined Formula E for the Gen4 era and this week’s Sustainable Motorsport Roundup has the details. I also have news on Formula 1 working to strengthen the integration of nature protection and restoration into its strategy and delivery and much more! Sustainable Motorsport News Formula 1 to Become a Member of the Circular … Read more

WRC Rally Scotland Brings Top Tier Rallying Back to the UK

WRC Rally Scotland

WRC Rally Scotland brings back top tier rallying to the UK and in this week’s Business of Motorsport Roundup you will get all the details. I also have the latest developments on motorsport in the Middle East, IndyCar’s new hit race and the latest sponsorship news and race team developments. Motorsport Industry News The Motorsport … Read more

Formula E Drivers Appeal to FIA With Grievances

Formula E Drivers Season 12

Formula E drivers have sent a letter to the president of the FIA outlining several grievances and I have the details in this week’s Sustainable Motorsport Roundup. I also have details on sustainable fuels in both Formula 1 and NASCAR, a hydrogen in motorsport forum and more! Sustainable Motorsport News Fuel or Fiction? How Formula … Read more

Tobacco Sponsorship in F1 Under Attack

Tobacco Sponsorship in F1

Tobacco sponsorship is under attack once again in Formula 1 and you will find out why in this week’s Business of Motorsport Roundup. I also have an update on Felipe Massa’s court case, the latest sponsorship deals and more. Motorsport Industry News Apple TV Downloads Surge for F1 Season Opener Viewership for F1’s season opener … Read more

Formula 1 Kicks Off Controversial New Hybrid Era

Formula 1 Australian Grand Prix 2026

Formula 1 has kicked off their new hybrid era in Australia last weekend and controversy has ensued as you will learn in this week’s Sustainable Motorsport Roundup. I have details on the driver’s reactions plus the FIA’s move to deal with the situation and more. Sustainable Motorsport News Formula 1 Kicks Off 2026 With Controversy … Read more

Motorsport Faces Uncertainty Amid Middle East Conflict

Middle East - Dubai Airport March 2026

Motorsport is facing uncertainty as the Middle East has been racked with conflict and you will find out the latest in this week’s Business of Motorsport Roundup. I also have news on a potential return of MotoGP to India, the latest motorsport legal news and more. Motorsport Industry News Motorsport Faces Uncertainty Amid Middle East … Read more

Racing Bulls F1 Unveil Groundbreaking Fuel Cell plant

Racing Bulls F1 Green Energy Park

Racing Bulls F1 have unveiled a groundbreaking sustainable fuel cell plant, and I have the details in this week’s Sustainable Motorsport Roundup. I also have details on how F1 is driving sustainability on and off the track and more! Sustainable Motorsport News Racing Bulls F1 Unveil Groundbreaking Fuel Cell plant Visa Cash App Racing Bulls … Read more

Joe Gibbs Racing Goes to Court

Joe Gibbs Racing

Joe Gibbs Racing has launched a lawsuit against it former competition director and you will find out why in this week’s Business of Motorsport Roundup. I also have news on F1 finances, the return of the Turkish Grand Prix and more sponsorship deals. Motorsport Industry News F1 Revenue Grows 14% YoY to US$3.87BN in 2025 … Read more

Firestone ENLITEN Introduces New Sustainable Tire Technology

Firestone ENLITEN

Firestone Enliten introduces new sustainable technology to IndyCar and I have the details in this week’s Sustainable Motorsport Roundup. You will also find out about F1 drivers interested in testing the new Gen4 Formula E car and much more! Sustainable Motorsport News Silverstone Reaches Important Milestone in F1’s Net Zero Push Home of the Pirelli … Read more

MotoGP Starts a New Era on the Streets of Adelaide

MotoGP Adelaide Street Circuit

MotoGP has started a new era by relocating the Australian Grand Prix to the streets of Adelaide and you will find out why in this week’s Business of Motorsport Roundup. You will also find out how Alpine leaving the WEC could affect sportscar racing and much more! Motorsport Industry News MotoGP Moves to the Streets … Read more

Porsche Chooses Formula E Over WEC

Porsche Formula E race car

Porsche has chosen Formula E over racing in WEC and in this week’s Sustainable Motorsport Roundup you will find out why this is significant for electric racing. I also have news on IndyCar’s sustainable race tire plans and more! Sustainable Motorsport News Formula E Chief Sends “Naughty” Jeddah Invite to Verstappen After F1 2026 Criticism … Read more

Cadillac F1 Makes a Splash at the Super Bowl

Cadillac F1 Livery 2026

Cadillac F1 has made a splash with a Super Bowl ad and huge ambition. This week’s Business of Motorsport Roundup looks at why they went big on the Super Bowl. I also have news on IndyCar’s new engine deal, India’s Grand Prix ambitions and Jeffrey Epstein’s F1 connections. Motorsport Industry News Cadillac F1 Officially Launches … Read more

Pit Boost Returns to Formula E for Season 12

Pit Boost

Pit Boost is returning to Formula E with their next race, and I have the details in this week’s Sustainable Motorsport Roundup. I also have details on what it’s like to drive the new Gen4 race car and more! Sustainable Motorsport News Pirelli Motorsport Earns FIA’s Top Environmental Accreditation Pirelli’s motorsport division has received three … Read more

IndyCar Goes to Washington

IndyCar Freedom 250

IndyCar will race in Washington, D.C. and I have the details of what we know and don’t know about the race in this week’s Business of Motorsport Roundup. I also have news on South Africa and India’s F1 plans, motorsport legal news, the latest sponsorship deals and much more. Motorsport Industry News Stefano Domenicali on … Read more

Porsche GEN4 Formula E Car Hits the Track

Porsche GEN4 Formula E car

The Porsche GEN4 Formula E Car has hit the track, and I have the details in this week’s Sustainable Motorsport Roundup. I also have updates on Mission H24, Extreme H and much more! Sustainable Motorsport News M24 – Motorsport Museum: Racing Inspiration Behind Responsible Architecture The future M24 – Motorsport Museum is a ground-breaking architectural … Read more

Alex Palou Ordered to Pay McLaren $12M Over Contract Breach

Alex Palou

Alex Palou has been ordered to pay McLaren $12M over a contract breach case and I have all the details in this week’s Business of Motorsport Roundup. I also have details on Christian Horner’s interest in Alpine, the latest motorsport sponsorship deals and who owns biometric data in F1? Motorsport Industry News Christian Horner in … Read more

Formula E’s Influencer Marketing Strategy

Formula E Fans

Formula E’s influencer strategy is just one of the topics covered in this week’s Sustainable Motorsport Roundup. I also have details on the new IMSA Michelin Sustainability in Racing Award, sustainable race fuel at the gas pumps and more. Sustainable Motorsport News FIA Welcomes Leading Tire Manufacturer Hankook to Global Partner Programme The FIA has … Read more

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

Apple F1 Partnership

Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full weight of its ecosystem to deliver a more immersive, technology-driven viewing experience and this week’s Business of Motorsport Roundup has the details. I also have comprehensive motorsport legal analysis, the latest sponsorship deals and much more. Motorsport … Read more

Formula E Becomes a Certified B Corp

Formula E B Corp

Formula E has become a certified B Corp and, in this week’s Sustainable Motorsport Roundup you will find out why. I also have the details on how Mercedes F1 are continuing to push the sustainability envelope and much more! Sustainable Motorsport News Formula E Disrupts Global Sports Landscape As World’s First B Corp Certified Sport … Read more