Business of Motorsport covers news from the business of motorsport whether that be related to Formula 1 or the local short track.
This week’s Business of Motorsport News is absolutely jam packed. Clearly the big news in the business of motorsport this week has been Michael Andretti’s plans for a Formula One team. I bring you the latest news and views on how this is all playing out. A number of sponsorship deals have also been concluded … Read more
A lot of interesting Motorsport Series News this week as I look at the future of LMP2, the media footprint of F2, NISMO’s plans, the return of TRS and more. With all the (understandable) talk about GTP and Hypercar, concerns are starting to be raised by these same manufacturers about what the future of LMP2 … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
This week on the Sustainable Motorsport Round-Up I look at why McLaren are racing in Extreme E, the fascinating Fangio Hypercar, Lamborghini’s plans for synthetic fuel and the new 2022 Extreme E tire. All that plus a look at some interesting developments in sustainable aviation and more. It was a surprise to some that McLaren … Read more
A lot of news in the business of motorsport this week as a number of big F1 deals were signed and the impact on the F1 budget cap, some changes in race team ownership, various motorsport-related company finance news, and the release of an index of brands using sport to link purpose with profit. Formula … Read more
There is a lot of positive motorsport series news this week as Busch Light has put their money behind the new “Accelerate Her” driver development program, news from various sports and touring car series across the globe, Hypercar testing and more. NASCAR In a major boost to women racers in the USA, Busch Light has … Read more
This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more
This week on the Sustainable Motorsport Round-Up I look at the newly released Sustainable Championships Index, Extreme E’s Season 1 Sustainability Report, and some Formula E and ERA Championship news. A new report, the Sustainable Championships Index (SChI) has been released and while Formula E tops the racing series sustainability rankings, F1 comes in at … Read more
The Business of Motorsport is really picking up steam as the 2022 season starts in earnest in various parts of the globe. Regardless of the series or the team, deals are being made and business plans are being executed with vigor. Here is just a sample of what has been happening in the last week. … Read more
In Motorsport Series News this week I look at developments in GT2 and DTM, share some news on new upcoming GT3 and Touring Car race cars and provide updates on young driver scholarships in the Americas and UK. Sports Cars After its first year under GT3 regulations, the DTM has confirmed a number of rule … Read more
On this week’s Sustainable Motorsport Round-Up I look at sustainable motorsport news in Formula 1, the World Rally Championship, Extreme E, Indycar and more. I also have another edition of Getting to the Track Sustainably with news on some upcoming guides that will help you in your sustainable travel plans. As always, if you have … Read more
This week’s Business of Motorsport News looks at the increasingly probably chance of a an F1 race in Las Vegas, MotoGP looks to Formula 1 for inspiration on a number of fronts, building a race track in the L.A. Coliseum and more. Formula 1 Liberty has made no secret of wanting to expand F1 into … Read more
This week in Motorsport Series News I look at the new Mustang GT3 project, the return of IMSA GTP, Touring Car news from Canada, Germany and New Zealand, a new V8-based series in Canada and more. 2022 is heating up! Sports Car News Arguably the biggest news in sports cars last week was Ford unveiling … Read more
The business of being a race driver seemingly never ends. The search for sponsorship to make your budget is a never-ending series of meetings, presentations and phone calls. Here are some tips to help. Tools, Tips & Techniques In business, networking can often be the difference between success or failure since knowing the right people … Read more
One of the most important things that I have learned about sustainability in general and sustainable motorsport in particular is that it is a journey. Nothing will ever be fully 100% sustainable but the journey to limit and if possible eliminate our impact on the natural world is an ongoing one. Just because we have … Read more
There is a lot to digest in this week’s Business of Motorsport round-up including news from various series and tracks around the world, the greater motorsport industry as well as an interesting survey that deals with marketing motorsport to the Gen Z demographic. If you are looking to market to this demographic, as you should, … Read more
This week’s Motorsport Series News Round-Up spans the globe and features both single-seater and sports car news from mainland Europe, the UK, the United States and Australia. Single-Seaters Last week I mentioned how the grid for the Italian F4 Championship is growing at the potential expense of its German equivalent. As a possible confirmation. French … Read more
This week’s Sustainable Motorsport Round-Up is full of exciting developments from manufacturers like Subaru, series like Play and Drive and developments in the world of sustainable transport. Manufacturer News At the Tokyo Auto Salon, Subaru announced their 2022 motorsports activities which include preparing for a defense of their Super GT GT300 titles, an N24 return, … Read more
It has been a busy week in the Business of Motorsport as there have been numerous developments related to sponsorships, changes of administration, increased cryptocurrency action, SPACs going public and more. Here are just a few of the things that happened since the last Business of Motorsport round-up. Formula 1 News If you have followed … Read more
This week I have motorsport series news that spans the globe and covers everything from one make sportscars to Hypercars, Formula 4, the Road to Indy and more. Let’s hit the track! Sports Cars, Touring Cars & One Makes Radical Sportscars have been successful because they produce a good, competitive product and Autosport Plus details … Read more
