Understanding Motorsport Sponsorship Pricing
Understanding motorsport sponsorship pricing is just some of what is covered in this week’s Business of Being a…
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Mark Boudreau
Articles by Mark Boudreau
Race Driver Development: Build the Athlete First
“Build the athlete before the driver” — it’s a simple concept, but one that can have a major…
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Alpine F1’s Briatore Questions FIA Appeal Process
Alpine F1’s Flavio Briatore has questioned the impartiality of the FIA International Court of Appeal, and I have…
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How Simulators Prepare Trans Am Drivers
How simulators prepare Trans Am drivers is just some of what you will learn in this week’s Sim…
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Petronas, Eni Team Up on Renewable Motorsport Fuel
Petronas and Eni have teamed up to develop a renewable motorsport fuel, and I have the details in…
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Future Lap: How Analytics Identifies Driver Talent
This week on the Motorsport Prospects Podcast I interview Liselott Lading of Future Lap who explains the importance…
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FIA Formula 2 Introduces New Race Car
FIA Formula 2 has introduced their new race car to be used for the next 3 seasons, and…
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Motorsport Sponsorship Is a Partnership, Not a Transaction
Why a successful motorsport sponsorship is a partnership is just one of the topics covered in this week’s…
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Lando Norris Sets Up Racing Team & Driver Development Program
Lando Norris is setting up a junior racing team and driver development program, and I have all the…
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Argentina Gets Support for F1 & Rally Return
Argentina is getting support from the FIA president for a return of F1 and rallying and I have…
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Max Verstappen on Why Sim Racing Makes You a Better Driver
When Max Verstappen says sim racing has made him a better driver, it’s getting harder to argue otherwise.…
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Developing the Porsche 975 RSE
Developing the Porsche 975 RSE is the focus of this week’s Sustainable Motorsport Roundup. You will go behind…
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Why You Should Never Give Up Featuring Scott Goodyear
This week on the podcast is a special extended edition featuring IndyCar winner Scott Goodyear. Scott explains the…
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New Porsche 911 Challenge Introduced
The new Porsche 911 Challenge has been introduced, and I have the details in this week’s Racecraft &…
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10 More Career-Defining Lessons from the Motorsport Prospects Podcast – Part 2
Introduction When I published 10 Career-Defining Lessons from the Motorsport Prospects Podcast, one thing became clear: the same…
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Motorsport Sponsorship: How Ready Are You?
Motorsport sponsorship is hard to get but how ready are you? This edition of the Business of Being…
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Richard Mille Young Talent Academy Applications Close September 1st
Richard Mille Young Talent Academy application deadline is September 1st and if you have not applied, I have…
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FIA Challenged Over Sporting Integrity
The FIA is being challenged from two different directions on sporting integrity, and I have the details in…
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How Sim Racing is Disrupting Driver Development
How sim racing is disrupting driver development will become quite clear in this week’s Sim Racing Roundup. I…
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FIA Tackles F1 Microplastics and Particulates
The FIA is tackling the issue of F1 microplastics and particulates in a test project at the Dutch…
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